ImagenHB, an iconic and cultural branding studio based in Buenos Aires, has launched a participatory design project that seeks to create a graphic identity for Brooklyn. The collaborative project is called idBrooklyn and here's what you should know:
As Brooklynites and Brooklyn-lovers, we want tap into the borough´s pulse and make it the world's first community branded by participatory design. We, a micro-collective of award-winning artists and branding experts, have designed a four-part project that allows Brooklynites and people from around the world to contribute to the cultural identity of this borough.
The four-parts: workshops, mobile apps and websites, artist involvement, and exhibit. They're seeking funding for the project via a Kickstarter campaign, which ends May 11.
(found via Creative Roots / images via Behance)