David Turner and Bruce Duckworth of
Turner Duckworth have already made quite a name for themselves. The two-continental firm is responsible for such branding as Amazon and Coca-Cola. Recently, they did work for
Waitrose, the UK branch of supermarkets who notably have a Royal Warrant to supply groceries to the Queen and Queen Mother. I love the simplicity of their packaging. It looks clean and healthy, two things I definitely think are key when buying food.
(Found via Graphic-Exchange)
3 comments:
it's so nice to look at when it's seems so obvious and simple, good design is the one you don't notice. this just great :)
Apparently there are some US grocers trying similar design. Instead of trying to make the store brand look like the name brand, they are opting for a simpler design to catch consumers' eyes. I wish Hy-Vee would sell packaging that looked like this. I'd go there and stare at the shelves.
Alice - I completely agree. It's definitely refreshing.
Comoprozac - If only. I didn't know that about US stores. That would be great. Hy-Vee is where I generally shop, they have a decent organic section. Overall, the packaging in stores visually overwhelms me and has me leaving the story with a migraine.
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